Managing Intercollegiate Athletics is the leading introduction to the management and governance of college sport.
Now in an absolutely revised and up to date third edition, this book reveals the inner workings of athletic departments and the conferences and governing organizations with which they work, offering insider perspectives to assist prepare students who are interested in pursuing a career in collegiate athletics management. Written in a user-friendly style, and containing real world cases, data and examples in each and every chapter, the book introduces the important thing managerial concepts that each and every successful professional needs to know, and takes the reader through the core management process and functions, from goal-setting and strategy to recruiting, finance and change management. With a strong center of attention on practical skills, the book also encourages critical thinking and includes interviews with successful practitioners in each and every chapter. This new edition features a brand-new chapter on professional development and expanded coverage of ethical issues, diversity and social justice in sport. It accommodates new case studies and examples all over, and has been up to date to reflect changes to NCAA bylaws and legislation.
This is an crucial textbook for any course on intercollegiate athletics and invaluable supplementary reading for any courses on sport management, sport marketing, sport fundraising, sport governance or higher education management.
The book is accompanied by up to date online resources, featuring PowerPoint slides and an instructor manual.
